Water and Fashion:
What’s the connection?

Drip by Drip exists to address the textile industry's overconsumption and pollution of fresh water. This issue can be solved, but the industry needs a bold paradigm shift.

The Challenge

Water pollution & scarcity

Only 1% of the world’s fresh water is available for use, as the rest is locked up in glaciers, polar ice caps, the atmosphere, soil, or is too polluted or difficult to extract at an affordable cost.

The water cycle concept shows that water isn’t lost, but overuse, pollution, and unsustainable consumption can lead to a decrease in available resources. Groundwater used for industrial purposes, for example, can’t be used for drinking water if not returned to the environment properly.

Without proper management, clothing production disproportionally consumes water resources, leading to water-stress-related problems in production regions. By 2030, an estimated 700 million people may face displacement due to water shortages and droughts.

Our Mission

We are on a mission to put water first in the textile industry.

Our goal is to convince the global fashion industry to put an end to over-consumption and water pollution, while also cleaning up polluted water resources.

Our Vision

A positive water footprint for the fashion industry

Water is a vital resource, and access to it is a fundamental human right. Our vision is for a future where our fashion consumption and production habits no longer jeopardize our global freshwater reserves.

We believe that the goal should not only be to reduce the amount of water used, but also to clean up resources that have already been polluted. In doing so, we can create a positive water footprint by generating more clean water than wastewater.