Only 1% of the world’s fresh water is available for use, as the rest is locked up in glaciers, polar ice caps, the atmosphere, soil, or is too polluted or difficult to extract at an affordable cost.
The water cycle concept shows that water isn’t lost, but overuse, pollution, and unsustainable consumption can lead to a decrease in available resources. Groundwater used for industrial purposes, for example, can’t be used for drinking water if not returned to the environment properly.
Without proper management, clothing production disproportionally consumes water resources, leading to water-stress-related problems in production regions. By 2030, an estimated 700 million people may face displacement due to water shortages and droughts.